They can afford him, up to this point they havn't been willing to pay enough to get him. I think the UFC is about to get backed into a corner. Pay top fighters more money or watch them go to competitors who will make a push in the U.S. driving the UFC's popularity down or at least putting a major player in the States. Actually, I think they are already going to get some push. I'm every bit as interested in watching the card with Quinton,Lindland,Mayhem,Nate Q. etc.. as the next UFC card.

But to the point, yes they need to sign Genki and market him like crazy both here and in Japan.

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