SUPERSTAR “RUTHLESS’’ ROBBIE LAWLER SIGNS NEW MULTI-YEAR AGREEMENT WITH STRIKEFORCE
Former Two-Time World Champion to Challenge “Jacare” Souza For 185-Pound Title Saturday, Jan. 29, Live on SHOWTIME® From HP Pavilion in San Jose, Calif.
NEW YORK (Dec. 29, 2010) – One day after re-signing its world welterweight champion, Nick Diaz, to a new multi-fight deal, STRIKEFORCE announced Wednesday that exciting, hard-hitting former two-time world middleweight champion “Ruthless’’ Robbie Lawler had also signed a new, multi-year agreement with the San Jose, Calif.-based world championship Mixed Martial Arts (MMA) promotion.
One of the most lethal punchers in his weight class, Lawler (18-6, 1 NC) will challenge STRIKEFORCE middleweight belt-holder “Jacare” Souza (13-2, 1 NC) in one half of a STRIKEFORCE World Championship Doubleheader on Saturday, Jan. 29, at HP Pavilion in San Jose, Calif., live on SHOWTIME® (10 p.m. ET/PT, delayed on the West Coast). Diaz (23-7, 1 NC) will defend his title against Brazilian powerhouse Evangelista Cyborg (18-13) in the other.
Lawler, a 5-foot-11, 28-year-old southpaw fan favorite from Granite City, Ill., is coming off one of the most devastating MMA knockouts of 2010 – a brutal, single-punch, 50-second annihilation of Matt “The Law’’ Lindland last Dec. 4 at Scottrade Center in St. Louis. Fifteen of Lawler’s 18 career victories have come via knockout or TKO.
“STRIKEFORCE has treated me good and I am happy to re-sign with them,” said Lawler. “They have given me an opportunity to fight for the title and I’m looking forward to that and to fighting any and all of the top 185-pounders.’’
Since September 2006, Lawler has gone 7-2-1 with one No Contest. Three starts ago, the athletic, aggressive crowd-pleaser registered a dramatic, come-from-behind first-round (3:33) KO over highly regarded Melvin Manhoef on Jan. 30, 2010.
Lawler, who turned pro at 19, fought Scott “Hands Of Steel’’ Smith during the first-ever primetime network telecast of MMA on May 31, 2008, on The CBS Television Network.
In other featured fights on the stacked Jan. 29 SHOWTIME televised card, football legend and MMA upstart, the incredible Herschel Walker (1-0) will return to the cage to face Scott Carson (4-1) in a heavyweight bout and undefeated Roger Gracie (3-0), will battle former South African national wrestling champion and MMA star Trevor Prangley (23-6-1) at light heavyweight (205 pounds).
STRIKEFORCE (www.strikeforce.com ) is a world-class mixed martial arts cage fight promotion which, on Friday, March 10, 2006, made history with its "Shamrock vs. Gracie" event, the first sanctioned mixed martial arts fight card in California state history. The star-studded extravaganza, which pitted legendary champion Frank Shamrock against Brazilian Jiu-Jitsu black belt Cesar Gracie at San Jose's HP Pavilion, played host to a sold-out, record crowd of 18,265. Since 1995, STRIKEFORCE, sanctioned by ISKA, has been the exclusive provider of martial arts programming for ESPN and, after 12 years of success as a leading, world championship kickboxing promotion, the company unveiled its mixed martial arts (MMA) series with "Shamrock vs. Gracie." In May 2008, West Coast Productions, the parent company of STRIKEFORCE, partnered with Silicon Valley Sports & Entertainment (SVS&E), an entity created in 2000 to oversee all business operation aspects of the San Jose Sharks and HP Pavilion at San Jose. In March 2009, STRIKEFORCE signed a multi-year agreement with SHOWTIME® to stage live events on the premium cable television network. The promotion has since also produced two live, primetime events on the CBS Television Network.
STRIKEFORCE Mike Afromowitz (917) 566-8754, email@example.com 
Brener Zwikel & Associates Steve Pratt (818) 462-5602, SteveP@BZAPR.com 
John Beyrooty (562) 233-7477, Johnnybey@aol.com