FIGHTERS ONLY PUBLISHER ADDS NEW MMA FITNESS TITLE
TO ITS MAGAZINE PORTFOLIO:
TRAIN HARD FIGHT EASY LAUNCHED IN PRINT AND IPAD EDITIONS
(Newcastle Upon Tyne, UK February, 2011) – Fighters Only, publisher of the eponymous magazine title and organizer of the World Mixed Martial Arts awards ceremony, has launched a new fitness publication. Train Hard Fight Easy (THFE) will be distributed internationally in print and via iTunes in a dedicated iPad edition.
The mainstream fitness market is rapidly developing a fascination with the unique training and dieting methods of today’s top mixed martial artists. Train Hard Fight Easy caters for this trend and provides top-flight advice to those already training in MMA, whether they’re professional fighters or hobbyists.
The launch issue, on sale now in both the UK, US and Canada, carries UFC Welterweight Champion Georges St Pierre on its cover. With commentary inside from ‘voice of the UFC’ Joe Rogan, super-trainer Greg Jackson, boxing tutor Freddie Roach and esteemed strength and conditioning coach Jonathan Chaimberg, the in-depth feature editorial reveals how GSP trains, eats and maintains his fitness before, during and after a championship fight.
In addition to expert editorial discussing MMA-related health, nutrition and conditioning THFE also features blow-by-blow fighting techniques. Taking readers through their fight secrets and appearing in their own picture editorials every issue are the THFE fight camp: MMA legend Wanderlei Silva and his long-term coach Rafael Cordeiro; BJJ guru Renzo Gracie; Greg Jackson, the most successful trainer in MMA today; plus esteemed wrestling coach Kenny Johnson and his close friend UFC Hall of Famer Matt Hughes.
“Train Hard Fight Easy has been the company’s motto for the six years Fighters Only has been in existence. It now becomes the title of the most cutting edge fitness publication there is on the market, both in terms of design and content,” says Fighters Only CEO and President, Rob Hewitt. “Our readership surveys, combined with the positioning of the fitness and combat sports sectors within the publishing industry, tell us that this title will be a tremendous hit. And not only with our existing readership, but also with others currently outside of MMA who want to look like, train like and fight like the today’s biggest and best MMA athletes.”
Train Hard Fight Easy is available now from all leading bookstores as well as via subscription worldwide. The Train Hard Fight Easy iPad app, containing interactive features and training videos, is available for download from iTunes.
A dedicated website, www.trainhardfighteasy.com  will be launched soon.
About Fighters Only:
Fighters Only was the world’s first MMA magazine. It now produces domestic versions in the UK, US, Canada, Germany and South Africa. The UK edition is nearing its sixth anniversary and outsells any other combat sports magazine in its sector, exporting copies to an additional 24 countries worldwide. Fighters Only holds the sport’s only live ‘Oscars’-style awards ceremony in Las Vegas each year. The show airs live via the Internet and then nationally on US and Canadian Television via the Versus channel. It also shows in, Brazil and Scandinavia. In 2009 the company partnered with MMA clothing giants TapouT to launch a co-branded clothing line.
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